How to drive traffic to your European job adverts


How do you create traffic for your job advert on

We often get asked how we drive traffic to job adverts.

The answer is simple, we don’t, but you do……

By creating your job advert you describe as best as you can what the job entails. In search marketing terms, you put keywords in your text. These are words that people use to find whatever they want.

Someone might be looking for a job as a manager in a shop.  He will use a search engine such as Google, Yahoo or Bing to research what opportunities there are. In order to find them he might type in “Manager shop”. As this is rather a generic term, he will get millions of hits. (136.000.000 on Google for instance)

Not satisfied with the result he will narrow his search down to e.g. ‘manager shoe shop london’. This ‘only’ results in 163.000 hits. But, still he hasn’t found what he’s looking for, so he adds ‘vacancy’. This is better as he now gets only 48.000 hits and there are some jobs listed he might be interested in.

So, how does this translate to the adverts you are posting on

Firstly, create the text for your advert. (But don’t post it yet)

Secondly, use the words that describe your position to find high traffic synonyms on Google Adwords or any other key word tracker service. Choose the adwords that generate more traffic than your keyword, but don’t have as much competition. More competition means that you will end up lower on the rankings, getting fewer visitors. You want to be near the top of the results list! (You can buy the Adwords and have a link to your advert posted on many other websites, but this will be costly!)

Thirdly, craft your job title and body text in such a way that it incorporates your newly found keywords in a normal way. Don’t repeat the same word over and over in the text as the search engines will regard this as spam and knock you off the results list. Make the text flow normally, so it makes sense for a human being.

And finally create some adverts that describe the same job, but with different a job title, different keywords and a differently worded body text. Don’t just copy the bulk of the text and insert new keywords. Search engines regard this as duplicate text and will remove what they regard as duplicates from their results. You’re better off translating the advert in various European languages and post those on the site.

So, create clever adverts, don’t try to gobble us as much traffic as you can and don’t repeat the same advert over and over again. Trying to be too clever with search engines never works, they will always catch you out.

Put in the effort and you will be rewarded.

How to apply in the digital age

How do you apply in a digital format?

These days the majority of your documents will be in digital format. And you will have left traces behind on social media sites such as YouTube, LinkedIn, Facebook, etc. You might have placed some holiday photos or pictures of a work do on a site. Or you might have recorded a video CV and put this on YouTube. Recruiters will be able to track all this down on-line and see what you’ve been up to. (That is if you have used your real name for all these sites.)

So, how do you present yourself when so much information about you is already available online? Colorado Technical University (a university on the other side of the pond) has created a really nice bit of information about what to mention in and how to create the perfect CV.

Have a look:ColoradoTech Info


How NOT to apply for a job in Europe

How do you apply for a job in Europe?

When you want to find a job in Europe, you need to follow some standard rules of behaviour.

The main thing is that you need to convince a potential employer of your suitability for the job. This will entail your education, experience in previous jobs, your personality and whether you can be relied on.

You start by checking if the requirements described in the advert are covered by your experience. If not, don’t apply. Employers have to wade through piles of totally irrelevant applications in order to find the right candidate. If they are looking for an Microsoft .Net engineer, don’t apply if you’re a gardener. There is an obvious gap in your experience and you won’t be able to do the job.

Employers in Europe can only hire people who posses the correct paperwork. If they don’t, they will get fined heavily. So make sure you have your paper work in order. Check our other blog posts to see what is required.

Don’t pester employers. If you keep on ringing begging for a job, you make sure they will NOT hire you as they will be put off by your insistent calling. Do not expect employers to call you back just because you want to speak to them. They have no reason to speak to you when you call them out of the blue. If you were an employer, would you be tempted to call back someone who does not leave their name, contact details or email address? Or obviously won’t have the right experience?

Listen to this message: Desperate caller

This call is violating several European standards of behaviour. He does not leave his name. He does not mention which job he is applying for. He does not even mention his experience or if he is allowed to work in Europe and the fact that he rung several times on a Sunday indicates that he has no idea what is expected in Europe. The chances that he will be rung back and eventually might secure a job are zero.

Do your home work. Make sure you fit the requirements perfectly. Don’t give an employer a reason not to speak to you. It’s a simple sales process. You are the “goods” that are for sale. Make it attractive to the potential buyer (the employer).

You wouldn’t want to buy something that doesn’t fit your own needs or that annoys you, would you?

So, put yourself in the position of the employer and ask yourself: “Why would I want to hire me?”


How does the Schengen Visa affect my job search?

The Schengen Visa – Allows you to travel to, stay in and freely travel within the Schengen Area Countries.

Schengen area

Schengen area

Travel in Europe before the First World War was easy. You didn’t need a passport and there were hardly any border controls in place. Countries didn’t get the millions of visitors we now see crossing borders.

WW1 created more awareness for nationality, border control, etc. resulting in everybody needing a passport in order to be able to visit another European country.

These days if you have a passport from Continue reading

European unemployment rates vary enormously

Hedge your bets when looking for work in Europe.

Eurostat, the European statistics boffins, have published their findings about unemployment rates in Europe. They discovered that Austria  had the lowest unemployment rate among the 27 EU states with 4.3 %, followed by the Netherlands, where 4.5 % of residents were out of work in August.

The agency also said that Spain still has the highest unemployment rate (20.5 %). It added the EU average was 9.6 %, up from 9.2 % year on year. It shows that Europe is still not out of the economic dolldrums.

Their findings also show that unemployment in the Eurozone – the 16 EU members which have adapted the Euro as their sole currency – rose by 0.4 % from August 2009 to August 2010.

Year on year comparison shows Malta managed the most significant decline among the EU’s 27 member states as its unemployment rate shrunk from 7.2 % to 6.2 %.

When it comes to unemployment amongst the under 25’s Austria is the best place to be. Only 8.5 % of the Austrian under 25’s were unemployed. Germany and the Netherlands share second place with 8.8 %, while Spain performed worst (41.6 %).

This should not really come as a surprise. The countries with the highest deficits also have the highest rates of unemployment, partly thanks to the need for cutting back the bulging deficits and partly to paralysed labour markets. The more flexible the labour markets seem to be, the lower the unemployment levels.

So, bear this in mind when you are looking for a job in Europe.


European integration slow? Think again…….

Bureaucrats in Brussels and in local European capitals might try to put spanners in various wheels, but Europeans are voting with their feet. Before the iron curtain fell there was a migration to the sun with France, Spain and Portugal receiving large numbers of Brits, Scandinavians, Germans and Dutch, who bought second homes and/or retired in those countries.

These immigrants did not do a lot for the receiving economies. OK, they bought properties, but they generally did not contribute a lot economically to their new ‘homelands’. Why would they? The majority were retired and only wanted to soak up the sun.

The tide changed when the iron curtain came down and the EU expanded into the former Eastern Bloc. Suddenly hundreds of thousands of people were able to travel to Western Europe and find a job, be it legal or not. In the UK the estimate at some point wast that there were up to one million Poles living and working there. This changed the fabric of life in the UK. Suddenly there were reliable builders, plumbers and other tradesmen. Small Polish shops appeared in towns all over the UK, indicating a big change in the population.

Other countries have seen similar influxes. There are now 30.000 Bulgarians working in Cyprus. They work primarily in tourism, construction, and agriculture, similar to the type of work the Poles do in the UK.

Germany has also been a traditional destination for foreign workers in Europe. The country is home to over 1.5 million Turkish passport holders, although the number has recently been slowly declining. The number of Turks dwarfs the number of immigrants from other countries. Other notable source countries are Romania, Poland and Bulgaria. The number of immigrants from Romania and Bulgaria have been growing sharply over the last few years.

But a combination of worsening economic conditions in Western Europe, comparatively weak currencies and an unprecendented surge in the home economies has made it unattractive for many immigrants to remain in their adopted countries. The tide is changing again…..

The tipping point came at the end of 2008. The first group who were hit by the economyin the UK were the Polish builders. And many were not prepared to hang around for the Olympic construction boom whilst the economy worsened.

On top of that, the Polish economy experienced an upturn. The zlotwasy was at a high and although there was inflation in Poland, it was not as noticable because the currency was strong.”

Half of the estimated one million British-based Poles are expected to return home, said the Centre for International Relations, a Warsaw-based think-tank.

Chris Zietkowski, 34, a Polish painter and decorator, told The Times that he wanted to return home. “Two years ago I could make five times the amount of money here than I could in Poland,” he said. “Now the wages are about the same and the living costs in the UK are much higher. There is a lot of work in Poland, probably more than in the UK. It’s a good time to go back.”

It’s bad news for the Brits and all the other countries who saw a big influx of people. They now have to rely on less reliable and less hard working local staff again. But it’s good news for the countries they return to. Their experience and hard earned currency will no doubt stimulate their local economies. And having lived in countries with different standards, they might demand similar standards back home, bringing Europe closer together again. Something Brussels can not achieve through enforced legislation!

We’re biased, but we’re all for a more open Europe, where working in another country should be as simple as moving to another town. Unfortunately pensions, health care, banking systems and telecom companies are still blissfully unaware that there is one (sort of) homogeneous market out there.

When will Brussels truly enforce open markets and free movement of people, services and goods? Europe can only grow together through personal initiatives by people who have lived and worked around Europe. You can not force it, only stimulate it!

What is your experience with working around Europe?
Let us know.
We’re curious to hear your story!

European democracy in doldrums


europe   European democracy in tatters?

Just a few recent headlines:

– Coulson arrested over NOTW phone hacking scandal
– French police begin investigating second Strauss-Kahn case
– If I could, I would leave office now, says Berlusconi
– Court to decide on Lagarde ‘misconduct’ inquiry
– Yulia Tymoshenko, former Ukrainian PM in court for pre-trial hearing over abuse of power

It looks like a trend in Europe these days. Get a powerful job, then abuse the power that comes with it. Regardless of whether people are elected to high office or have been promoted to powerful positions in business, European ‘leaders’ seem to have got a real taste for abusing their power for their own good.

Why is this happening?

One of the reasons this has been happening is lack of accountability. Regardless of whether they’re in charge of a European state or an influential newspaper, these people don’t seem to have to account for their actions like mere mortals have to. The European parliament can not hold a prime minister of a member state to account, so they can simply ignore whatever has been agreed. Take Greece, or Ireland for that matter. They will accept a financial life line, but won’t do much to put their financial house in order. Yes, they will pay lip service to Brussels’ demands and put “austerity” measures in place, but the moment they can fund the daily running of their state, they will most likely default, as this will be an easy way out of the mess. And that’ll be the end of the Euro as we know it.

“Influential” journalists get away with corrupt actions because they can threaten to destroy a politicians career with a few slanderous articles. The News of the World could bribe policemen for stories as politicians did not dare raise the issue for fear of losing their own cushy jobs through slanderous campaigns.

Powerful politicians get away with scandalous behaviour because they can pull strings in high office and can pay PR and legal people to get them of the hook. And then contemplate a return to politics. As if that’s normal.

Europeans have so far “accepted” this type of behaviour as they can not see a way to clean up this mess. Europe is not a real democracy, it is a bunch of states run by a clique of mandarins and politicians who account to no one. Can we vote out van Rompuy? Can a Spaniard stand for a seat in Denmark? Can we vote for a European President? Not really.

As people are not consulted and don’t have any influence, Europe/accountability is not something that really features high on people’s agenda. They have had to accept edicts from Planet Europe without being able to effectively raise their voices against them. No wonder people have turned away from project “Europe”. All they see is corruption and a money wasting, self centered elite who don’t want to change their fat cat lifestyle.

Oh, did I mention van Rompuy’s “Uterus”? He’s waste millions on a new, high profile office. As if an expensive office makes him a more efficient and effective leader….. I also know a European lawyer who has spent the whole of his professional life fine tuning one particular law, only to see it scrapped a short while after he retired. It must have cost the tax payer millions in wasted efforts, not to mention what it did to the poor man’s state of mind. And these are just two tiny examples of the wasteful attitude of Europe.

If politicians want Europe to become a better, more vibrant place, where people have a better life, can live in peace, set up businesses and earn a good living, they will have to turn Europe into something with which people can identify themselves. Why is the US so good at creating world beating companies? Americans believe they can create them without being hindered by an overabundance of health and safety laws, employment laws, taxes and all the other unnecessary red tape. Their financial, legal and taxation systems make it much easier and more interesting to work your socks off and their attitude therefore is much more ‘can do’ than their European counterparts. No wonder so many Europeans have moved to the US….

Simple, standardised rules, a robust legal system that reaches across borders, an accountable parliament and cross border parties are just a few of the things that could make Europe come to life again. Whether this would be called a federal state, a union or something else is totally irrelevant. (Not for hair splitting politicians though, who can spend years discussing one short sentence….)

The whole thing needs to be stripped back to the bare essentials and redesigned from the ground up. It’s probably wishful thinking, but if the theory Kondratieff developed under Stalin’s rule turns out to be right, we’re in for a few turbulent years and we might actually see some dramatic change. It would do Europe a lot of good if we were able to become more entrepreneurial, forward thinking and less risk averse.

The first signs are there: massive demonstrations in Greece, the UK, Italy and other countries. People are using the internet to force change quickly rather than through slow moving elections. Turmoil at the borders of the European ‘super state’ in Libya, Algeria, Egypt, etc. Centuries old newspapers going under as a result of a public outcry. Big companies going bust. Businesses moving online and creating cross border knowledge based companies and whole industries.

I suspect the expected chaos over the next few years will lead to more integration, eventually resulting in one European state, in whichever final form. And that is good news. It will become easier to get a job in other corners of Europe, without the hassle of residence permits, fragmented pensions, unmovable bank accounts, local mobile telephone accounts and all the other hassles that tie you down to one geographical location.

But it will be painful. We will have to let go of the notion that we are ‘French’ and therefore better than all the other Europeans. Or British, or German, or Spanish, or Latvian for that matter. We’re all in this together and it is totally irrelevant what our passport says, which concept was only invented by Napoleon. People moved around Europe unhindered by borders until Napoleon put a stop to it.

Let’s demand from our politicians that they come up with a bold blueprint for the future where transparency and accountability are the standards. The European democracy has an identity crisis right now and we have a unique opportunity to change Europe for the better. Let’s not squander it.

Finding a Job in Finance during the Recession

With all the doom and gloom in the news about employment this week, thanks in no small part to the global financial meltdown, it’s easy to assume that jobs in finance are few and far between. We tell students that finance is a good sector to enter but this arguably only applies when the economy is stable.

Today’s financial climate means that many people are questioning their desire to enter a banking, finance or accountancy job. Banks might have lost some wealth and power, but they continue to be incredibly important to the economy. Without business loans and credit the economy will stagnate so it’s in all our interests to ensure that the financial sector is functioning effectively. Is it silly to consider a career in finance when we are in the middle of a recession?

Recessions don’t last forever, so if you have always wanted to work in finance then remember that the current situation is unlikely to get much worse. There’s no need to abandon your studies and consider a new career path; the financial industry will be back, bigger than ever in the near future, and nations rely on the finance world for growth and stability.

If you already work in finance and are considering developing a new career path while the economy is recovering, remember that one day it will recover and you might find your decision short-sighted. Finance isn’t the only industry which is struggling, indeed many sectors are experiencing hard times, but you can be sure that the finance world will recover from the credit crunch/global economic downturn, and finance will be a great place to be once again.

To be successful in finance, you must be hard-working, good with numbers and data analysis. Maths grades will probably be important, especially statistics, and employers often look for patient, meticulous and respectable individuals with good communication skills, both written and verbal.

‘Jobs in finance’ covers a wide range of different roles, from accountancy to corporate financial budgeting, planning, risk management and strategy formulation among others. There are many different ways of getting qualified for a finance job, but degrees in Commerce or Business Administration are highly regarded.

Many of the top banks and financial companies offer graduate recruitment schemes where the brightest young talent is harnessed at a young age and treated to intense training and development within the organisation. These graduate recruits often do well within the organisations, quickly achieving vertical and horizontal promotions which help them to move into more unique roles. If you are currently at university it is well worth considering applying for a graduate recruitment scheme, as it can really accelerate your ascension up the career ladder. You should also remember that banks aren’t the only finance professional employers – you can also find similar roles in car finance or insurance.