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TCG Territory Manager, Europe



Legend Story Studios - Flesh and Blood


Europe, Italy 

Job Category:

Arts & Entertainment, Customer Service, Retail, Sales


€33,226.00 - €60,000.00 per year

EU work permit required:


Job Reference:

Territory Manager - EU

Job Views:




Job Description:

Legend Story Studios is a game design, development, and publishing studio based in Auckland, New Zealand, and we are on a mission to change the global Trading Card Game (TCG) industry.

Trading Card Games are an incredible medium for bringing people together as a community. They are a force so powerful as to transcend the barriers of age, race, religion, gender and even spoken language, through a common language of "playing great games."

In our wonderful world of breathtaking technology, we believe the need for local communities, forging local friendships, will never be out of date. We are grateful to the Local Game Store (LGS) owners and staff around the world who work hard to provide welcoming environments for local TCG communities to exist.

We are seeking a Territory Manager to join our team in Europe.

The Territory Manager is responsible for managing relationships with retailers and implementing growth strategies within Europe. This involves a high degree of communication with external stakeholders as well as coordination with other departments at Legend Story Studios. The Territory Manager will need a deep understanding of the Trading Card Game (TCG) and hobby retail market, including at a distributor and retailer level, as well as market conditions at the customer level.

The Territory Manager also needs to have a deep understanding of the company's products, release schedules, online resources, marketing programs, and clear understanding of what information is in the public domain and/or is cleared to disclose to external parties.

Primary Territory - Europe

  • Includes UK and all existing European markets
  • Additional new markets may be included in the territory if/when required.
  • Assisting other regions if/when required

Market Growth Responsibilities

  • Development of high level of understanding of the Trading Card Game (TCG) industry, communities and market conditions within the specified markets including identification of strengths, weaknesses and growth opportunities
  • Assist with development of organised play and marketing strategies to support new store and new player acquisition within the Europe territory.
  • Reporting of KPIs to measure market growth and strategy implementation.
  • Coordinate with distributors and key partners to implement growth strategies, including key product launches and marketing opportunities such as conventions and trade shows.

Account Management Responsibilities

  • Oversight of the Europe based markets with responsibility for managing store relationships and growing Tier 1 and 2 organised play in the European markets
  • Managing approval and rejection of store accounts
  • Proactively managing contacts with Key Account and Major Account customers
  • Responding to inbound queries from stores
  • Selecting stores to participate in invitation only Tier 1 and Tier 2 events, consistent with the overall Tier 1 and 2 event strategy
  • Managing store policy breaches
  • Liaising with distributors to jointly co-ordinate store relationship management
  • Supervising the Europe based account managers to deliver the above outcomes

Additional Responsibilities

  • Programme management of all "invitation only" Tier 1 and Tier 2 organised play (including Pre-Releases, Skirmish, Pro Quest and Road to Nationals)
  • Creationand localisation of video and written content to support stores and Tier 1 and 2 organized play, including the retailer news, Armory Kit material, event FAQs and other content as needed
  • Other duties as may be required from time to time


  • This role is not accountable for making sales in the territory
  • Distributors take full accountability for making sales to stores within their territories.

Job Requirements:

Experience and key skills required:

  • Fluency in English and 1 or more major European languages (French, German, Italian or Spanish)
  • Experience with project management & workflow tools and software
  • Strong analytical and data management skills & experience
  • Strong communication, both written and verbal
  • Able to prioritise based on defined account tiers
  • Proactive attitude to resolve issues and action requests in the first instance before escalating to senior management
  • Confidence to ask for help when required
  • Wisdom and resilience to hear what the customer means, rather than what they are saying, particularly when negative communication is received
  • Ability to empathise with customers who have complaints, de-escalate difficult conversations and find mutually acceptable outcomes
  • Deep understanding of our products, release schedule, restock dates, marketing assets available, and organised play programs
  • Confident in communicating learnings and feedback to management

Desirable Skills

  • 3+ years management or team leadership experience
  • 2+ years experience managing commercial relationships

Role Structure:

  • Full Time Contractor

Employment Type:

Contractor, Remote Work
Company Info
Legend Story Studios
2 Owens Rd
Auckland, New Zealand
Phone: +6421658220
Web Site: https://legendstory.com/
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