GTM Lead

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a GTM Lead to join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.As a GTM Lead, you play an important role in driving product-led growth, helping to shape how the product is positioned, launched, adopted, and scaled across key user segments.The role is ideal for a hands-on, creative and data-driven growth professional who enjoys working closely with product, marketing and sales teams, building growth experiments, improving user activation, and turning product value into clear, compelling messaging.1. Product-Led Growth engineDesign and optimise the full PLG funnel: awareness → sign-up → activation → habit → referral.Own self-serve onboarding so users reach their "first magic moment" in minutes, not days.Build viral and shareable loops — referral mechanics, collaborative workflows, export/share triggers — that turn users into distributors.Instrument the funnel end-to-end: where do people drop, what makes them stay, what makes them tell a friend.2. Positioning & narrativeCraft consumer-facing positioning: what it is, who it's for, and why it's different from every other AI tool on the market.Translate deep technical capabilities (privacy-by-design, proactive intelligence, personal memory) into language that resonates with knowledge workers, creators, students, and professionals.Own public voice across landing pages, app store listings, in-product copy, and social content.Test and iterate positioning continuously — not by committee, but by measuring what actually moves sign-ups and activation.3. Launches & feature releasesPlan and execute GTM for feature launches, from early access drops to general availability.Build a repeatable launch motion: tease → release → capture momentum → measure → learn.Coordinate with product and engineering to time releases for maximum impact, not just maximum readiness.Turn every launch into a growth event — not a press release.4. Channel & community growthIdentify, test, and scale the 2–3 channels that bring its best users (X/LinkedIn, Reddit, Product Hunt, Discord, newsletters, creator partnerships, app stores).Build and nurture a community of early power users who advocate, give feedback, and set the culture.Run lightweight, creative campaigns that feel native to each channel — not recycled corporate content.5. User insight & feedback loopsEstablish tight feedback loops between users and the product team: feature requests, friction points, "why I stayed" / "why I left."Build a lightweight voice-of-customer system — interview 5 users a week, surface patterns weekly.Feed insight directly into roadmap decisions so we ship what pulls people in and keeps them.6. Growth experimentation & product contributionDesign and run A/B experiments across onboarding, pricing pages, emails, and in-product prompts.Develop lightweight prototypes or growth hacks to test acquisition hypotheses before asking engineering to build.Contribute to product strategy — you'll have a seat at the table because you own the data on what users actually do.Have 3–6 years in growth, product marketing, or GTM at a consumer tech or B2C SaaS company.Have shipped product-led growth before — you understand freemium funnels, viral coefficients, and activation metrics, not just lead scoring.Can take a deeply technical concept (encrypted inference, personal memory models, proactive AI) and make it legible and compelling to a non-technical person.Are obsessed with the first 5 minutes of a user's experience — because you know that's where products are won or lost.Write exceptionally well — this is a writing-heavy role and every word on the page is yours.Thrive in 0-to-1: messy inputs, high agency, no 20-person marketing team. You are the team.Are comfortable with data: you can read a funnel, run an experiment, and tell the story the numbers are telling.Have genuine intellectual curiosity about personal AI, privacy, and where consumer software is heading.