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Head of CRM, Sliema



Sliema, Malta 

Job Category:

Marketing & PR

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Job Description:

Our client is a very reputable iGaming company in Malta and are looking for a Head of CRM to join their team in Malta.


Lead the CRM team in their retention & reactivation activities
Monitor & evaluate targeted and segmented CRM campaigns – measure ROI, prioritise resources and control cost
Maximize lifetime value, improve conversion and churn prevention
Oversee the build and optimization of lifecycle marketing campaigns to increase customer engagement, retention, and lifetime value.
Focus CRM programs on automated, trigger-based, dynamically personalised messages
Oversee all batch and blast communications for all lines of business
Be the in-house expert on utilisation of our CRM tools
Develop a comprehensive testing program to optimise open rates and conversion KPIs
Formulate strategies & visions for each of the CRM areas
Work closely with country teams to maximise market localisation
Ensure the CRM systems used are meeting company needs to the best of their ability
Conduct market research to follow trends within gaming industry
Leading the recruitment, retention, and professional development of the CRM team while continuously refining the training process and materials for new hires
Providing growth mapping, goal setting, and conducting quarterly performance reviews
Coaching direct reports on data driven approach and being results oriented


Fluent in English both written and spoken and if you speak an additional language this would be considered a plus
Minimum 5+ years experience in CRM overall
Minimum 2+ years experience in team management within online gaming.
Highly numerate and commercially aware with a keen interest in the casino & sportsbook player journey
Experience with marketing automation including campaign creation, database management, integration and end-to-end reporting.
Company Info
Betting Connections
High Street
Sliema, Malta
Phone: +356 27 204 520
Web Site: www.bettingconnections.com
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